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SEO for AI companies is a strange game: half your most valuable keywords did not exist eighteen months ago, and the buyers researching them increasingly ask an AI assistant rather than Google. AI and ML startups face a double challenge — define and own brand-new category language before competitors do, and make sure the models themselves cite you when buyers ask «what is the best tool for X».
What SEO for AI companies includes
Category-defining content that names and explains the problem space you operate in; fast-moving topical coverage that keeps pace with a field that shifts monthly; technical and entity SEO so you become the recognised source for your category; and a generative-engine layer so ChatGPT, Gemini and Perplexity surface you — because in AI, more than any vertical, buyers research with AI.
Why AI-company SEO is different
The vocabulary is unstable: terms emerge, merge and get renamed faster than search volume tools can track, so you optimise for concepts and intent, not just keywords. Authority compounds fast for whoever defines the category first — the page that clearly explains a new term tends to own it. And discovery has shifted: a large share of AI buyers ask other AIs, which makes generative engine optimization and LLM SEO core, not optional.
How we run a programme for AI companies
Month one: map your category language, the queries forming around it, and your current presence across search and AI engines. Months two to four: publish category-defining and topical content, fix entity and technical signals. From month four: expand coverage as the field moves and grow citation share inside AI answers.
Who this is for
AI and ML startups, applied-AI SaaS, model and infrastructure providers, and data companies creating new categories. The product motion builds on our SaaS SEO; the discovery motion runs through our GEO and LLM SEO services.
Pricing
Vertical SEO is scoped to the niche and competition; reference ranges:
| Service | Price |
|---|---|
| Technical audit + strategy (one-off) | €2 500–4 000 |
| Monthly B2B retainer | from €3 000 / mo |
| Competitive niche (regulated / high CAC) | €5 000–8 000 / mo |
First long-tail positions usually appear in 3–4 months; competitive head terms track a 9–12 month horizon. Exact scope after a free audit.
Frequently asked questions
How do you do SEO when the keywords keep changing?
You optimise for concepts and intent, not just current keywords. Defining a new category term clearly tends to win ownership of it before search-volume tools even catch up.
Why does GEO matter so much for AI companies?
AI buyers research with AI. If ChatGPT, Gemini and Perplexity do not cite you, you are invisible to your own market — so generative engine optimization is core, not optional.
How fast can an AI company rank?
New category terms can rank fast because competition is thin; established AI terms are competitive. Minimum engagement three months.