Frequently Asked Questions
Signs of bad analytics: bounce rate of 0% or 100%, sessions with <1 page per session on content sites, conversion rates that seem implausible, traffic spikes from unknown sources. We run a free analytics audit.
GA4 uses an event-based model vs. session-based. It's more flexible but requires full reconfiguration. If you're still running UA, your data stopped collecting in July 2023.
After GTM is properly set up, marketing teams can add most tags and events without developer involvement. Setup requires technical expertise.
Yes. We audit existing setups, document all issues, implement fixes and validate accuracy before declaring the data trustworthy.
Basic GA4 + GTM setup: 2–3 days. Full analytics infrastructure with custom dashboards, attribution and e-commerce tracking: 2–3 weeks.
