Native, cross-platform or PWA — when each makes sense
For most B2B and SaaS apps, React Native or Flutter ships faster than native and feels indistinguishable to the user, with one codebase for both Apple and Android. For consumer apps with heavy graphics, ARKit work, or hardware integration, native Swift and Kotlin remain the right call. For internal tools and content-heavy apps, a Progressive Web App often delivers better return on investment without App Store overhead.