Facebook & Instagram Ads Management Services

Facebook Ads Management Services from Global One Digital run Meta Ads (Facebook and Instagram) for B2B and DTC brands across the USA, EU and CIS. Strategy, creative production, audience targeting, conversion tracking and reporting — all focused on measurable revenue impact rather than vanity engagement. We work with monthly ad budgets from five thousand to fifty thousand dollars in addition to our management fee.

What our Meta ads engagements cover

Standard scope: account audit or fresh account setup, campaign architecture by funnel stage, creative production (static, carousel, video) coordinated with brand, audience research and lookalike modelling, conversion tracking via Meta Pixel plus Conversion API for iOS resilience, server-side tracking through GTM Server where ad spend justifies it, weekly optimisation against business outcomes, plus monthly reporting tied to revenue.

Conversion tracking that survives iOS and Safari

iOS 14.5 and ongoing browser privacy changes have crippled client-side tracking on Meta. Most accounts now under-attribute conversions by 30-60% if they rely on Pixel alone. Our setup includes Conversion API integration sending events server-side, proper deduplication between Pixel and CAPI, value optimisation where applicable, and CRM-back integration so closed deals attribute to the originating ad even months later.

Creative production at the cadence Meta needs

Meta algorithms favour fresh creative — top-performing ads typically last two to four weeks before fatigue sets in. We produce variations weekly (image, copy, format) and run structured testing to identify winners quickly. For brands with their own creative team we coordinate; for those without we produce in-house with senior copywriters and designers familiar with Meta best practices.

Audience targeting that still works post-iOS

Meta detailed targeting has weakened significantly since iOS 14.5. Our targeting strategy combines lookalike audiences from your customer list (with proper hashing and matching), broad targeting with creative-led segmentation, retargeting from website and engagement, plus interest layering where data justifies. Less reliance on detailed targeting, more reliance on creative as the main targeting signal.

Realistic expectations and timelines

First thirty to forty-five days are setup, baseline campaigns and learning phase. Months two and three are when conversion data starts producing meaningful optimisation. Month four onwards we scale what works and aggressively kill what does not. Realistic ROAS depends heavily on offer, ad budget and conversion environment — we set baseline targets together with you in the first month.