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Website migrations are among the highest-risk projects in digital marketing. Done poorly, a migration can wipe out years of SEO work overnight — hundreds of keyword rankings disappearing, organic traffic dropping 50–80%, and months of recovery work ahead. Done correctly, a migration is an opportunity to modernize your platform, improve performance and maintain every page of ranking equity you've earned. Our migration methodology has delivered zero-loss results across 50+ migrations.
nnPre-Migration Audit
nEvery successful migration starts with a comprehensive pre-migration audit. We crawl your entire existing website to document every URL, gather Search Console data on which pages receive organic traffic and clicks, catalog all backlinks pointing to your domain and map any existing redirect chains. This audit creates the complete picture of ranking equity we need to preserve. We categorize pages into: must-preserve (ranking pages), should-preserve (linked pages), can-archive (low-value pages), and can-delete (truly redundant content).
nnContent Migration
nContent migration is painstaking work done wrong when rushed. We map every content type from the source platform to the destination platform, build automated migration scripts where possible and manually QA every piece of migrated content for formatting, image quality, metadata and internal link integrity. Rich text formatting, embedded media, custom fields and taxonomy relationships are all carefully handled. Nothing is lost and nothing is broken.
nnURL Structure and 301 Redirects
nThe backbone of SEO preservation in any migration is the redirect map. We create a complete, tested redirect document mapping every old URL to its new equivalent — ensuring that all ranking signals (backlinks, click data, crawl history) transfer correctly to the new URLs. 404 errors left unredirected are ranking equity permanently lost. Our redirect implementation is 100% complete, tested in staging and monitored post-launch to catch any edge cases.
nnPlatform-Specific Migrations
nWe specialize in migrations from: Joomla to WordPress, Drupal to WordPress, Wix to WordPress, Squarespace to WordPress, Magento to WooCommerce, Magento to Shopify, OpenCart to WooCommerce, legacy custom CMS to modern platforms. Each source platform has specific quirks — export formats, URL structures, data types — that we've encountered before and know how to handle correctly.
nnPost-Migration Monitoring
nMigration day is not the end of the project. We monitor Google Search Console, Google Analytics and keyword rankings daily for 30 days post-launch to catch any issues before they compound. Any unexpected ranking drops or crawl errors are investigated and resolved within 24 hours. Our clients see their organic traffic return to pre-migration levels within 2–4 weeks, often exceeding pre-migration performance within 60 days on the improved platform.
Frequently Asked Questions
Small sites (under 100 pages): 2–3 weeks. Medium sites: 4–6 weeks. Large sites with complex content types and thousands of URLs: 8–12 weeks.
Not with our methodology. The comprehensive redirect mapping and pre-migration SEO audit prevents ranking loss. We guarantee to investigate and fix any ranking drop within 24 hours post-launch.
Yes — products, variants, images, categories, pricing and customer order history. We've migrated stores with 50,000+ SKUs.
This is common — many clients combine platform migration with a redesign. It's more work but we can handle both simultaneously with proper planning.
Hashed passwords usually can't be migrated directly. We implement a 'reset on first login' flow that forces users to set a new password when they log in post-migration.
