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cleaning-360.com — bilingual cleaning services site for Tbilisi, Georgia. Targets both Russian-speaking residents (the largest segment of Tbilisi’s expat and diaspora population) and English-speaking corporate accounts. We took the site from launch to dominant top-3 visibility for the core local market in under twelve months.
The challenge
Tbilisi is a competitive market for cleaning services. Established local agencies have been doing the same Yandex and Google searches for years, with strong domain authority, deep local link profiles and entrenched brand searches. A new entrant typically takes 12–18 months to break into the top 10 for the head term «клининг тбилиси», and most never reach the top 3.
Two extra constraints:
- Bilingual audience. The same physical service has to rank in both Russian and English. Russian-speakers search «клининг тбилиси», «уборка квартир тбилиси», «химчистка». English-speakers search «cleaning tbilisi», «house cleaning service», «office cleaning Georgia».
- Local intent dominance. The user is almost always within 5 km of the service area. Google’s local algorithm favours proximity, reviews and structured data — not just on-page SEO.
Our approach
Three phases over 9 months:
Phase 1 — Technical and structural foundation (weeks 1–4). Hreflang setup connecting the Russian and English versions of each service page. LocalBusiness schema with verified address, hours, service area and reviews aggregation. Core Web Vitals optimisation — LCP under 2.0s on mobile, CLS under 0.05. GSC and GA4 setup with separate properties for Russian and English audiences.
Phase 2 — Content depth, both languages (weeks 5–16). One service-level page per main offering: apartment cleaning, post-construction cleaning, office cleaning, dry cleaning, window cleaning, deep cleaning. Native Russian content (not translated from English) with local idioms and pricing in lari. Native English content with international expectations. Each page anchored on a single marker with 2-4% density and 800+ words of useful content.
Phase 3 — Local authority and content marketing (months 5–9). Citations in Georgian business directories, Google Business Profile optimisation with weekly posts, reviews campaign delivering verified Google reviews from real customers. Information articles answering long-tail queries: «как часто нужно делать химчистку дивана», «сколько стоит уборка после ремонта».
Results (Google Search Console, 90-day window after month 9)
- 249 organic clicks over 90 days from 1 347 impressions — 18.49% CTR, more than 4× the typical organic CTR for top-of-page positions in this niche.
- 49 queries in Google top-3, including the head term «клининг тбилиси» (position 2.1, 663 impressions).
- 103 queries in Google top-10 — broad keyword coverage, not just a single ranking lottery win.
- Bilingual ranking working: «cleaning tbilisi» at position 5.8, «клининг в тбилиси» at position 1.3.
- Average position across all queries: 5.9 — i.e. the site is on average in the top half of page one for everything it ranks for.
What this means for B2B services SEO
The Tbilisi case is in the services category, not B2B SaaS, but the methodology transfers cleanly. The pattern that took cleaning-360.com to position 2.1 — single-marker pages, hreflang done properly, LocalBusiness schema, technical foundation before content — is exactly the same pattern we run for B2B agencies entering new geographic markets. The numbers in B2B will be different (fewer queries, longer sales cycles, lower CTR because intent is lower) but the structure is the same.
The bilingual dimension is also directly relevant for B2B clients targeting Russian-speaking diasporas across the US and EU. The hreflang work, the «two languages, two contents, never translate» discipline, the separate GSC properties for measurement — same playbook.
Before / After at a glance
Timeline
Verifiable details
The domain is publicly accessible at cleaning-360.com. Search Console data is the source for every number on this page. Anyone running their own GSC for a Georgian cleaning service can compare their own ranking and CTR against the figures above.
Get a similar plan for your business
If you are entering a new geographic market — whether services, SaaS or B2B — the patterns above apply. Book a free SEO audit and we’ll tell you what is realistic for your niche, your budget and your timeline.
