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Font Pairing Tool
Good typography on B2B sites isn't about exotic fonts — it's about a clean heading font that signals professionalism plus a body font that reads well at small sizes. This tool lets you preview Google Fonts pairs side by side with realistic B2B copy, and outputs the HTML/CSS to install them on your site.
Keep it to two families maximum for B2B sites — one heading, one body. Each additional font family adds 50-200KB of font files. Three families is acceptable if one is used only for a logo or small accent. More than three is almost always a sign of inconsistent design.
Using one font for both is increasingly common in B2B SaaS — Inter, Manrope, IBM Plex Sans are designed to work at all scales. The advantage: clean, consistent feel + one font file to load. The downside: less visual hierarchy. Most modern SaaS interfaces use one sans-serif everywhere.
Manrope or Inter for body + the same font (bold) for headings = safest and fastest-loading. For more editorial feel, Playfair Display headings + Inter body is a classic pair. Avoid display fonts (decorative) and pixel fonts (gimmicky) for heading on B2B sites.
Yes. All Google Fonts are open-source (Open Font License or Apache 2.0). You can use them on commercial sites, in products, in printed materials, anywhere. The hosting via fonts.googleapis.com is also free and uses Google's CDN.
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