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B2B UX/UI Design Services for SaaS and Enterprise
B2B UX/UI design services at Global One Digital are senior-led design engagements for B2B SaaS, enterprise platforms, and professional services companies that need design tied to commercial outcomes — not just "looks great in dribbble." B2B has specifics that consumer-focused design teams routinely miss: multi-stakeholder buying journeys, long sales cycles, dense data display, complex permissions, integration-heavy product surfaces. We design for these specifics rather than running the same patterns used for B2C apps.
What B2B UX/UI design services include
Standard scope: discovery and stakeholder interviews, customer research (interviews with current users plus churned users — the latter are more honest), competitive analysis, information architecture, user flows for the 2-3 highest-priority journeys, low-fidelity wireframes, high-fidelity UI in Figma, design system foundations (colour, type, spacing, component library), prototype for usability testing, design QA against engineering implementation, ongoing design retainer if needed.
Why B2B UX/UI design is different from B2C
Three reasons B2B-specific approach matters. (1) Buyer is not user — the marketing site sells to a CFO or VP, but the app is used daily by an ops manager. Two different audiences, two design strategies, often in conflict. (2) Sales cycles are 30-180 days — content and flow has to support multi-visit research, not single-session purchase. (3) Data density is higher — B2B users want dashboards with 40 widgets visible, not minimalist B2C aesthetics. Most B2C-trained designers default to over-simplifying, which kills B2B power-user productivity.
Marketing site B2B UX/UI design services
For B2B marketing site engagements we focus on three areas: hero design (40-60% of bounce decision happens in first 5 seconds — we A/B test hero copy and visual against existing baseline), trust signal placement (logos, case study cards, testimonials — placement and visual weight matter), pricing page UX (the single highest-conversion page on most B2B SaaS marketing sites — needs tier comparison, value framing, and friction reduction at signup CTA). All shipping work uses real customer interview data from our research phase.
B2B UX/UI design services — FAQ
Three differences: buyer ≠ user (marketing audience differs from product audience), sales cycles are 30-180 days (design has to support multi-visit research, not single-session purchase), and data density is higher (B2B users want dashboards with 40 widgets, not B2C minimalism). B2C-trained designers often over-simplify, which kills power-user productivity.
Single focused engagement (marketing site or single product flow): 6-8 weeks. End-to-end product redesign: 10-16 weeks. We do 2 weeks discovery, 2 weeks research, 2-4 weeks design, 1-2 weeks prototype + handover. No corners cut on discovery — it is where most design ROI is created or lost.
Yes — every engagement ships a design system foundation: documented colour and type scale, spacing tokens, component library in Figma with Auto Layout, accessibility documentation. Larger engagements include a Storybook-integrated React component library. Design system saves 30-40% of design + engineering time on subsequent features.
Single focused engagement: €12k-€28k. End-to-end product redesign: €35k-€80k. Monthly retainer: €4k-€10k/month for 20-40 hours. Fixed-price after discovery. We do not do estimate-then-bill.
Yes — both are common engagements. Marketing site: hero, pricing page, trust signal placement, lead capture flow. Product: onboarding, dashboard data density, permissions UX, integration flows. Many clients do both with us sequentially (marketing first, then product six months later).
Yes — we often supplement existing in-house design teams during peak workload, specific expertise gaps (design system, accessibility audit, conversion-focused marketing design), or research-heavy engagements. We do not replace your in-house team, we extend it.