Working hours Mon–Fri: 10:00 – 18:00
B2B-First Ecommerce SEO

Ecommerce SEO Agency

Organic Growth for B2B Commerce, DTC, and Marketplace Brands
Ecommerce SEO Agency
How ecommerce SEO differs from B2B services SEO

Ecommerce SEO is a different discipline from B2B services SEO. Where a services brand sells trust and engagement signals, an ecommerce brand sells catalog depth, product page schema, and category cluster strategy. Our B2B-First Ecommerce SEO model treats every category as a topical cluster of intent, every product page as a structured-data citation surface, and every collection as a hub for transactional long-tail capture — including the new layer of AI search visibility most ecommerce agencies still ignore. The B2B ecommerce buyer journey is also longer, multi-stakeholder, and more research-heavy than DTC; ecommerce SEO programmes built without that context underperform on pipeline-quality metrics.

Three things make ecommerce SEO uniquely demanding: catalog scale (thousands of SKUs need consistent schema markup, not hand-written copy), technical SEO for ecommerce (faceted navigation, canonical strategy, internal link velocity, multilingual SEO via hreflang), and conversion rate optimisation tightly coupled with content optimization. Most ecommerce SEO agencies optimise rankings; we optimise the funnel from organic landing to checkout, with cross-link bridges to LLM SEO for the AI search visibility layer that B2B ecommerce buyers increasingly rely on during initial research.

We work with Shopify, WooCommerce, Magento, BigCommerce, Salesforce Commerce Cloud, and custom headless stacks (Next.js / Remix storefronts on Shopify Hydrogen, commercetools, or Saleor). The B2B-First Ecommerce SEO framework adapts to each platform's quirks while keeping the methodology consistent.

Our ecommerce SEO services — what we ship
Technical SEO for ecommerce
Audit and remediation of crawl, indexing, canonicalisation, faceted navigation, JavaScript rendering, and Core Web Vitals issues across Shopify, WooCommerce, Magento, BigCommerce, and headless stacks. Technical SEO is the foundation; B2B-First Ecommerce SEO without it is content optimization on quicksand.
Product page schema markup
Product, Offer, AggregateRating, ImageObject, and BreadcrumbList schema markup engineered per the latest Google merchant guidelines and what ai search engines actually parse. Product page schema markup is the single highest-leverage on-page deliverable in B2B ecommerce — it controls both rich snippets and AI search visibility.
Category page cluster strategy
Topical category cluster strategy: category page anchors, parent-child collection structure, semantic content optimization on category copy, and internal link velocity tuned to push category authority into long-tail product clusters. Category pages are where commercial-intent organic traffic converts.
Multilingual SEO (hreflang + entity)
Multilingual SEO for ecommerce brands selling across EU, US, and APAC: hreflang at scale, currency-aware structured data, GDPR-aware analytics, and entity SEO consistency across language variants. Multilingual SEO is where most ecommerce SEO agencies underdeliver — we ship it as a core deliverable.
Ecommerce link building (white-hat)
B2B-flavoured ecommerce link building targeting industry editorial, B2B procurement directories, supplier listicles, and category-defining comparison pieces. We avoid the spammy guest-post mills that dominate generic ecommerce link building services. Quality over quantity, anchored to your category authority strategy.
Conversion rate optimisation (CRO)
Organic landing page CRO: above-fold compression, trust-signal schema markup, schema-driven rich snippets, and checkout friction reduction. The B2B-First Ecommerce SEO loop closes with conversion rate optimisation; ranking without converting is wasted budget. We measure pipeline lift, not just rankings.
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Faceted navigation strategy
Faceted navigation is where most ecommerce SEO programmes fail silently. We engineer canonical strategy, parameter handling, internal link sculpting, and selective indexing rules across faceted navigation patterns on Shopify collection filters, Magento layered nav, and headless filter UIs. Faceted navigation done right multiplies organic surface area.
Catalog content & semantic optimization
Programmatic and human-authored content optimization across category descriptions, buyer's guides, comparison content, and long-tail capture pages. Semantic content optimization at catalog scale — we engineer content briefs that map to AI search engine intent patterns alongside traditional search engines.
AI search visibility (LLM SEO crossover)
Citation-First LLM SEO crossover for B2B ecommerce: entity SEO, brand entity development on the catalog and the parent brand, listicle and reference audit work in your category, and citation building on the editorial and comparison pages ai assistants cite. Bridges to our <a href='/llm-seo/'>LLM SEO</a> service.
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Reporting, attribution, iteration
Monthly reporting tying rankings to revenue: GA4 ecommerce events, GSC integration, AI search visibility tracking (Perplexity citations, Google AI Overviews surfacing), and quarterly strategy calls. Pipeline attribution is what separates B2B-First Ecommerce SEO from vanity-metric ecommerce SEO programmes.
Realistic timelines and pricing for ecommerce SEO
Transparent ranges. No surprises after the discovery call. B2B-First Ecommerce SEO is measured work that compounds across product page schema markup, category cluster strategy, multilingual SEO, technical SEO, and ai search visibility.
Foundation
from $3,000
/ month
Technical SEO + product page schema markup foundation. 90-day starter for SMB ecommerce brands ready to baseline the technical layer before scaling.
  • Technical SEO for ecommerce audit + remediation roadmap
  • Product page schema markup overhaul (Product, Offer, AggregateRating)
  • Category cluster strategy on top 5 categories
  • Single-language SEO with hreflang foundation if expansion planned
  • Monthly ecommerce SEO reporting + Slack/email support
Book a discovery call
Enterprise
custom
Multi-market + multi-language + full LLM SEO crossover for enterprise B2B-First Ecommerce SEO programmes at catalog scale (1,000+ SKUs).
  • Everything in Growth, scaled across catalogs
  • Multilingual SEO across 3-6 languages with regional storefront SEO
  • Catalog-scale product page schema markup engineering pipelines
  • Headless commerce technical SEO (Hydrogen, commercetools, Saleor)
  • Full LLM SEO crossover programme (entity + citation building)
  • Weekly executive reporting + dedicated strategist
  • Conversion rate optimisation across the full organic funnel
Talk to us
AI search visibility for ecommerce

AI search engines are quietly reshaping how B2B and DTC buyers research products. When a procurement lead asks ChatGPT for the best B2B supplier in a category, or a DTC buyer asks Perplexity to compare three brands, the language model returns named brands with cited sources — not 10 blue links. Ecommerce SEO without LLM SEO leaves your catalog invisible to that channel, and the buyers using it are exactly the high-intent, high-research B2B ecommerce buyers you most want to convert.

Our B2B-First Ecommerce SEO programmes integrate AI search visibility as a layer: product page schema markup engineered for LLM extractability, entity SEO for the brand and product catalog, FAQ optimization for category-defining questions, and citation building on the listicles and comparison pieces ai assistants cite for ecommerce categories. The result is one organic growth programme covering Google search engines and ai search engines together, not two parallel workstreams that never coordinate.

Explore LLM SEO →
Engagement profiles — what an ecommerce SEO programme looks like
B2B SaaS with commerce motion (Series B)
Hypothetical engagement profile
Self-serve plans and expansion-pack ecommerce, no schema markup on pricing pages, faceted navigation generating 8,000 thin URLs and burning crawl budget. Multilingual SEO missing across 3 EU markets. Organic was 22% of revenue but flat year-over-year because technical SEO and product page schema markup gaps capped growth. Search engines were indexing the noise, not the value pages, and AI search visibility across ChatGPT and Perplexity was effectively zero for the category.
Target: technical SEO remediation + canonical strategy in first 60 days
Target: 40-80% organic pipeline lift over 9-12 months via B2B-First Ecommerce SEO
Target: full schema markup coverage on pricing, plans, and feature pages
Target: multilingual SEO foundation in 3 priority EU markets within 90 days
We do NOT promise inflated sales multipliers or first-page guarantees in 30 days
DTC brand with B2B / wholesale motion
Hypothetical engagement profile
DTC checkout strong, B2B wholesale portal invisible in search engines and ai search engines alike. No category cluster strategy distinguishing wholesale from retail audiences. Product page schema markup limited to consumer Offer; B2B price quoting flow had no structured data. Brand expanding to EU with no multilingual SEO foundation, no hreflang, no regional storefront SEO. The B2B ecommerce side of the business was carrying 30% of revenue but generating 5% of organic traffic.
Target: dual audience SEO (DTC + wholesale) without canonical conflicts
Target: multilingual SEO rollout across 3 EU markets in 90 days
Target: schema markup at depth for both retail and B2B price flows
Target: category cluster strategy separating wholesale and retail intent paths
We do NOT promise first-page Google guarantees or zero-cost link building
Marketplace / multi-vendor commerce
Hypothetical engagement profile
Multi-vendor marketplace with 200+ sellers, no canonical strategy across seller-listed products, duplicated schema markup across vendor pages, and zero AI search visibility on the comparison prompts B2B buyers ask ai assistants. Technical SEO debt blocking growth despite strong direct-traffic numbers. Faceted navigation across category filters generated 40,000 indexable URLs with thin content. The marketplace was ranking for branded queries only — every category-defining query went to competitors.
Target: canonical and schema markup overhaul across all seller pages in 90 days
Target: 3-5 AI search citations for category comparison prompts within 6 months
Target: faceted navigation parameter handling and selective indexing rules deployed
Target: marketplace-wide B2B-First Ecommerce SEO baseline scorecard with seller-level metrics
We do NOT promise inflated sales multipliers or instant pipeline doubling
Platforms we run SEO programmes on
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Shopify (+ Hydrogen)
Native Shopify SEO and Shopify SEO for headless Hydrogen storefronts: app-level schema markup, structured-data overrides, multilingual SEO via Shopify Markets, faceted navigation control on collection filters, and B2B-edition specific configuration. Shopify is our most common ecommerce SEO platform for B2B-first DTC brands and B2B ecommerce sellers using Shopify Plus.
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WooCommerce
WordPress-based ecommerce SEO with Yoast Premium or RankMath schema markup layering, custom product page schema markup, faceted navigation discipline, and category cluster strategy implementation on WooCommerce-specific theme architectures. We handle the WordPress-side technical SEO debt that off-the-shelf plugins leave behind.
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Magento (Adobe Commerce)
Enterprise-scale ecommerce SEO for Adobe Commerce: catalog management, layered navigation control, multi-store and multilingual SEO orchestration, EAV-aware schema markup pipelines, and technical SEO for ecommerce at thousands-of-SKU scale. Magento is where B2B-First Ecommerce SEO at enterprise scale most often lives.
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BigCommerce
BigCommerce SEO programmes including platform-native schema markup, headless deployments via Stencil or Catalyst, multilingual SEO via storefronts, and B2B-First Ecommerce SEO patterns specifically engineered for B2B-edition customers using quote-to-cart flows and price-list authentication.
☁️
Salesforce Commerce Cloud
Enterprise SEO for Salesforce Commerce Cloud (SFCC / Demandware) including OCAPI integration, page-designer SEO patterns, multilingual SEO across regional storefronts, structured-data audit, and B2B ecommerce customisation for SFCC B2B clients.
⚛️
Custom & Headless
Next.js, Remix, Nuxt, and Astro storefronts on Shopify Hydrogen, commercetools, Saleor, Medusa, or fully custom backends. Headless ecommerce SEO requires bespoke schema markup pipelines, SSR-aware technical SEO, edge-rendering Core Web Vitals optimisation, and careful canonical strategy for storefront-vs-headless duality.
Industries we serve in commerce
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B2B SaaS (with commerce motion)
B2B SaaS brands with self-serve plans, expansion-pack ecommerce, or in-product marketplace flows. We combine B2B-First Ecommerce SEO with our <a href='/seo-for-b2b-saas/'>Pipeline-First SaaS SEO</a> methodology so the product-led commerce motion gets the same depth of category cluster strategy and schema markup as the core SaaS pages. Particularly valuable for SaaS brands with paid add-ons, integrations marketplaces, or template ecommerce.
🛍️
DTC with B2B motion
Direct-to-consumer brands with wholesale portals, B2B account portals, bulk-purchase flows, or B2B price tiers. The B2B-First Ecommerce SEO model handles both consumer and wholesale audience SEO without diluting either — separate category cluster strategy paths, separate intent signals, shared schema markup foundation.
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Manufacturers selling direct
Industrial manufacturers running direct-sales ecommerce (D2B), catalog ecommerce, or quote-to-cart B2B funnels. Technical SEO and product page schema markup at catalog depth is the value driver here — most manufacturer ecommerce sites have catalog scale that off-the-shelf ecommerce SEO solutions cannot handle.
🏬
Wholesale & marketplace sellers
B2B wholesalers and marketplace operators (multi-vendor, multi-seller). B2B-First Ecommerce SEO emphasises seller-page SEO, marketplace canonicalisation, trust-signal schema markup, faceted navigation discipline for category filters, and ai search visibility on category-defining comparison prompts.
🛠️
B2B services with productised offers
B2B services brands selling productised packages, subscription plans, template marketplaces, or SaaS-adjacent ecommerce. We bridge between traditional services SEO and B2B-First Ecommerce SEO patterns — productised services need ecommerce-style schema markup but services-style content depth.
📦
Subscription commerce
Subscription-box, B2B replenishment, SaaS-commerce hybrid brands. Subscription SEO requires unique product page schema markup (subscription Offer schema with billing periods), customer-retention CRO patterns tuned to lifetime value, and B2B ecommerce conversion paths that account for subscription decision cycles.
Our 5-step B2B-First Ecommerce SEO methodology
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Step 1 — Catalog and technical SEO audit
Full audit of catalog architecture, faceted navigation patterns, canonicalisation, structured data coverage, hreflang implementation, and crawl health across Shopify, WooCommerce, Magento, BigCommerce, or headless stacks. We document the technical SEO foundation gaps that block ranking and conversion. Output: a B2B-First Ecommerce SEO baseline scorecard with prioritised remediation roadmap, AI search visibility baseline citation report, and a 90-day execution plan signed off before any implementation starts. No surprises after the discovery call.
2
Step 2 — Schema markup and product page engineering
Product page schema markup overhaul: Product, Offer, AggregateRating, ImageObject, BreadcrumbList, and FAQPage schema markup engineered consistently across the catalog. Category page schema markup with ItemList for collection structure. This step is where B2B-First Ecommerce SEO compounds — clean schema markup feeds both Google search engines and ai search engines like Perplexity, ChatGPT, and Google AI Overviews simultaneously. Most ecommerce SEO agencies stop at Product schema; we ship the full set.
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Step 3 — Category cluster strategy and content optimization
Topical category cluster strategy: parent category, child collection, and product-page hierarchy with internal-link velocity tuned to push authority into commercial-intent product clusters. Content optimization on category and collection copy. Long-tail content optimization across blog, buyers' guides, and comparison pages. B2B-First Ecommerce SEO is content-driven, not just technical — buyer's-guide content is often the highest-leverage organic surface for B2B ecommerce brands competing in considered-purchase categories.
4
Step 4 — Multilingual SEO and link building
Multilingual SEO rollout via hreflang at scale, regional storefront SEO, and entity SEO consistency across language variants. Concurrent ecommerce link building campaign: B2B editorial outreach, supplier directory placements, comparison-piece pitches, listicle outreach. Multilingual SEO is the leverage layer for cross-border ecommerce brands; ecommerce link building done well multiplies the rate at which category cluster strategy compounds. We coordinate both as one programme, not two separate workstreams.
5
Step 5 — CRO, monitoring, iteration
Conversion rate optimisation (CRO) on organic landing pages: rich-snippet optimisation, above-fold compression, schema-driven trust signals, checkout-flow review, and faceted navigation usability testing. Monthly reporting on rankings, organic traffic, AI search visibility (citation tracking across ChatGPT, Perplexity, Claude, Gemini), revenue attribution, and pipeline impact. B2B-First Ecommerce SEO closes the loop monthly with hard numbers, not vanity dashboards. Quarterly iteration roadmap aligned to seasonal commercial calendars.

Frequently asked questions about ecommerce SEO

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How is ecommerce SEO different from B2B services SEO?

Seo for ecommerce optimises product pages and category pages on an ecommerce platform with thousands of SKUs, where canonical tags, faceted navigation, product feed, and shopping search structured data carry most of the weight. B2B services SEO optimises a handful of landing pages and a long-form blog. The technical baseline, the structured data surface, and the attribution model all differ. An ecommerce seo agency that treats both the same way underdelivers on the ecommerce side.

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Which platforms do you support (Shopify, WooCommerce, Magento)?

Six ecommerce platform families: Shopify (as a shopify seo agency we run more programmes here than on any other platform), WooCommerce (woocommerce seo on WordPress), Magento and Adobe Commerce (magento seo on the heavier enterprise stack), BigCommerce, Salesforce Commerce Cloud (enterprise), and custom or headless commerce stacks. Each ecommerce platform has its own structured data quirks and its own faceted navigation patterns.

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Do you do multi-country ecommerce SEO?

Yes — multi-country and multilingual ecommerce SEO is one of our core service tracks. We engineer hreflang signals, multilingual category page copy, international seo monitoring, and currency or pricing localisation for brands expanding from a strong home market into the UK, the EU, Canada, or the US. Multi-country is where DTC brands with B2B motions typically find the biggest organic revenue ceiling lift.

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How do you handle international tax/VAT signals?

International tax and VAT signals are a multi-team workstream. We handle the SEO-visible parts — country-specific pricing structured data, hreflang signals that survive store-view splits on Magento or Shopify Markets, and the on-page disclosure copy that satisfies both shopping search engines and local consumer-rights regulators. The accounting and tax-engine integration sits with the merchant's finance and engineering teams; we co-ordinate on the data interfaces.

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Can you do headless commerce SEO?

Yes — headless commerce SEO is one of our specialisms. The work focuses on SSR and ISR rendering rules on the Next.js or Nuxt front-end, schema injection at the edge, structured data validation in CI, canonical and hreflang patterns that survive front-end deploys, and the integration between the commerce backend and the SEO layer. Headless commerce gives the best ceiling on page speed and the worst floor on accidental indexation bugs, so we instrument heavily.

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What product schema do you implement?

Product schema markup is the highest-ROI technical lever on most ecommerce platforms. We implement Product with offers, price, availability, AggregateRating where genuine reviews exist, BreadcrumbList for category page navigation, and the FAQPage structured data on product pages where Q-and-A content earns the slot. The product schema and the product feed for shopping search are tuned in parallel so paid and organic channels share clean data.

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How long until I see ecommerce SEO results?

Six to twelve months for measurable organic revenue lift on the primary scope. Competitive categories sit at the slow end; less-saturated verticals at the fast end. Long-tail product page traffic appears in months three to four; category page top-10 rankings in months four to six; compounding organic revenue from months five through twelve. Any ecommerce seo agency promising rankings inside 30 days is selling vendor pitch, not engineering.

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What does an ecommerce SEO engagement cost?

Three tiers: single-platform programme from $3,500 per month, 6-month minimum; multi-country programme from $5,500-7,500 per month, 9-month minimum; full B2B-First Ecommerce SEO programme from $9,500 per month, 12-month minimum. No setup fees. Sub-$1,500 per month offers do not deliver the technical seo, schema markup, multilingual, and conversion rate work the discipline requires.

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What's the migration risk if you re-architect my site?

Re-architecting an ecommerce platform — replatforming, headless front-end migration, or a catalogue restructure — is the highest-risk workstream in seo for ecommerce. We mitigate with a pre-migration crawl baseline, a URL-mapping spreadsheet covering every indexed URL, 301 redirect engineering, a staged rollout with canonical and hreflang regression checks, and a post-migration crawl that compares against the baseline. The first 30 days after a migration are where most organic revenue losses happen.

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Do you also run Google Ads / Google Shopping?

We focus on organic ecommerce SEO, but we co-ordinate with paid teams on the data layer. Specifically the product feed, structured data, and ROAS measurement that connect organic and paid. Attribution work on organic versus paid traffic is part of every monthly report. If you need a paid-first agency we will refer you, but the data hygiene and product feed tuning we ship benefit both channels.

Continue exploring our SEO services
🌐
SEO services
Our core SEO offering for B2B SaaS and B2B services brands — keyword research, technical SEO, content optimization, schema markup, link building. The foundation layer B2B-First Ecommerce SEO builds on.
Learn more →
🇪🇺
SEO services in Europe
EU-focused SEO with hreflang at scale, multilingual SEO across 8 EU markets, and GDPR-compliant analytics. Critical companion for ecommerce brands expanding across European markets.
Learn more →
🇺🇸
SEO services in the USA
US-market SEO for B2B SaaS, B2B services, and ecommerce brands targeting English-speaking buyers in North America. Combines classic ecommerce SEO with US-flavoured ai search visibility.
Learn more →
🤖
LLM SEO — AI search visibility
Citation-First LLM SEO methodology — get cited by ChatGPT, Perplexity, Claude, Gemini, Copilot, and Google AI Overviews. Direct crossover with B2B-First Ecommerce SEO via shared schema markup and entity work.
Learn more →
🚀
SEO for B2B SaaS
Pipeline-First SaaS SEO for DevTools, Martech, Fintech, HRTech, Cybersec, and Vertical SaaS brands across Seed-A to Series C. Sister-vertical methodology for SaaS without a commerce motion.
Learn more →
Plan your B2B-First Ecommerce SEO programme
We do not promise inflated sales multipliers or first-page guarantees in 30 days. We do baseline your catalog, audit your technical SEO, score your product page schema markup, map category cluster strategy gaps, and ship a 90-day roadmap with realistic timelines and pricing. B2B-First Ecommerce SEO is measured organic growth — book your free audit to see where you stand. B2B-First Ecommerce SEO • rebuilt 260522-fv1.
✓ No long-term lock-ins
✓ Transparent pricing ranges
✓ Direct strategist contact — no junior account managers
✓ B2B-First Ecommerce SEO methodology shipped with every engagement
Book a free ecommerce SEO audit
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