SEO agency Turkey · Turkish, English, Russian

SEO Agency in Turkey

SEO services for Istanbul, Antalya, Ankara and Izmir: search engine optimization for B2B companies, hotels, clinics and developers selling to Turkish, international and Russian-speaking buyers

90%+ of Turkish searches run on Google

3 languages a Turkish site usually needs

6M+ Russian-speaking visitors to Turkey a year

Get a free Turkey SEO audit See how our SEO works

Why SEO in Turkey is not a copy of a European SEO programme

Anyone comparing an SEO agency in Turkey with a digital marketing agency in Germany or the UK runs into the same three facts. Google holds more than nine tenths of the Turkish search market, so there is no Yandex or Bing hedge to plan for: the whole SEO strategy is built for Google.com.tr and for Google in the buyer's own country. Turkish is an agglutinative language, which means one root produces dozens of real search phrases, and a keyword list built by translation misses most of them. And the audience is rarely one audience. A hotel on the coast, a dental clinic in Istanbul or a developer in Alanya sells to Turkish customers, to international buyers and to a large Russian-speaking market at the same time, each of them searching from a different country.

That is where our SEO company is unusual. We are a small team based in Tbilisi, we run SEO programmes across Europe and the CIS, and we work natively in Russian and English. For Turkey SEO we add native Turkish editors, so a site can be built and grown for all three audiences with proper hreflang between the versions, instead of a machine-translated copy that Google quietly ignores. We measure SEO performance in enquiries and bookings, not in a ranking screenshot. If you first want to see the state of your current site, start with a fixed-price SEO audit delivered in writing within 48 hours.

Below you will find what our SEO services in Turkey consist of, how the Turkish market differs, what a programme costs in euro, and which businesses it fits best. Everything runs in writing by email and WhatsApp. We do not sell six-month contracts, and we do not promise first-page positions, because nobody honest can. If you need Google Ads alongside SEO for the launch period, we set that up too, but we do not push paid ads where organic search can do the job.

What our SEO services in Turkey include

Turkish keyword research done in Turkish

We build the semantic core from Turkish search data and Google Search Console, not from a translated list. Suffix variants, regional spellings and question forms are collected with our own SEO parsers, then clustered by what actually ranks together in Google.com.tr.

Technical SEO and site performance

Crawl and indexation audit, duplicate and redirect clean-up, hreflang for the tr, en and ru versions, Core Web Vitals checked on Turkish mobile networks, structured data for Service, LocalBusiness, Hotel and MedicalClinic. About ninety technical SEO checks, each with a fix.

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Content for three audiences

Service and city content written by native editors for each market. The Russian version is not a translation of the Turkish one: a buyer from Almaty searching for property in Alanya asks different questions than a family from Bursa. Our SEO content is researched per audience.

Local SEO for Istanbul, Antalya, Ankara and Izmir

Google Business Profile, district-level landing content, listings in Turkish directories, review flow. For clinics and hotels the map pack often brings more enquiries than the organic list below it, so local SEO is part of every Turkey SEO programme.

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Link building from Turkish and international sources

Editorial mentions in Turkish business and industry media, partner and supplier links, tourism and property portals. No private networks, no bought packages. Our SEO team shows you every link before it goes live.

AI search visibility

International buyers increasingly ask ChatGPT or Perplexity which clinic or developer in Turkey to trust. We shape entity content, FAQ blocks and schema so the site is cited, and we track those mentions monthly. See our LLM SEO service.

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What SEO in Turkey costs

Foundation

from €1,900

/ month

Technical SEO audit and fixes
Turkish or English keyword research
On-page SEO for 3–5 priority sections
Google Business Profile and listings
Written SEO report every four weeks

Ask for a proposal

Most common

Growth

from €3,900

/ month

Everything in Foundation
Hreflang and separate research per market
4–6 new documents every four weeks
Editorial link building
AI search visibility tracking
SEO report by market and city

Ask for a proposal

Scale

from €7,500

/ month

Everything in Growth
Multi-country SEO programme (Turkey + EU / CIS)
Programmatic city and project content
Dedicated SEO strategist, weekly updates
CRM integration for enquiry attribution

Talk to us

Russian-speaking demand in Turkey is a separate SEO market

Around six million Russian-speaking tourists come to Turkey every year, and since 2022 tens of thousands have moved to Istanbul and the coast permanently. They search in Russian, from Turkey, and Google shows them results that Turkish-only sites never appear in. For a clinic, a developer, a school or a law firm this is a market with almost no serious SEO competition, because most Turkish agencies do not work in Russian and most Russian agencies do not know the Turkish side.

Our SEO agency does both. Russian is our first language, we run Russian-language SEO programmes for businesses in the US and Europe, and we know which questions a buyer from Kazakhstan, Georgia or Uzbekistan asks before choosing a property in Alanya or a dentist in Istanbul. A Russian version built on that research usually starts bringing enquiries faster than the Turkish one, simply because the competition is thinner. The same logic applies to the international version of your site.

Ask about a Russian-language version →

What a Turkey SEO programme looks like in practice

Real estate developer, Alanya (illustrative engagement profile, not a client case)

Illustrative profile

A developer with new projects in Alanya and Mersin sells mainly to buyers from the CIS and Northern Europe. The site is Turkish with a machine-translated international version; there is no Russian version, and Google shows the company only for its brand name.

Weeks 1–4: technical SEO fixes, hreflang tr / en / ru, project schema

Weeks 5–16: Russian and international project and district content from real buyer questions

From week 10: listings and editorial links in property media

SEO report by market: enquiries per project, not just rankings

We do not promise sales multipliers; we promise measured movement

Dental clinic, Istanbul (illustrative engagement profile, not a client case)

Illustrative profile

A clinic in Şişli competes with hundreds of others for international medical tourists. Procedure content is thin, prices are hidden, and the Google Business Profile has nothing for foreign patients.

Procedure content rewritten with honest price ranges and doctor profiles

Google Business Profile in Turkish and English, review flow

FAQ and MedicalClinic schema for AI search citations

Russian and Arabic versions added once the international one holds

SEO success measured in consultation requests by market

Textile exporter, Bursa (illustrative engagement profile, not a client case)

Illustrative profile

A manufacturer sells to wholesalers in Germany, Poland and Kazakhstan through trade fairs; the site is a Turkish brochure with a PDF catalogue.

B2B catalogue SEO with product and organisation schema

Comparison and specification content for buyer queries in the EU

Russian version for CIS wholesalers

Link building through industry directories and supplier listings

Enquiry attribution wired into the CRM

Industries our SEO agency works with in Turkey

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Hotels and tourism

Antalya, Alanya, Bodrum, Fethiye, Cappadocia. Direct bookings instead of OTA commission: multilingual content per resort and season, structured data for rooms and offers, SEO for the two largest inbound markets.

Real estate and developers

Russian-speaking buyers were the largest group of foreign home buyers in Turkey in 2022 and 2023. Project content for three audiences, district guides, citizenship-by-investment answers that do their work before the sales call.

Medical and dental tourism

Hair transplant, dental and aesthetic clinics in Istanbul compete on trust. Doctor profiles, procedure content with honest pricing, review schema, and SEO for the markets their patients come from.

Manufacturing and export

Textile, furniture, machinery and food exporters from Bursa, Denizli, Gaziantep and Kayseri. B2B catalogue SEO for European and CIS buyers, product schema, comparison content against Chinese and EU suppliers.

E-commerce

Brands that sell on Trendyol and Hepsiburada and want their own site to rank too. Category structure for Turkish search, technical SEO for filters and variants, cross-border SEO for international sales.

B2B services and SaaS

Law firms, accountants, relocation and company-formation consultants serving foreigners in Turkey, plus Turkish SaaS entering the EU. International-first SEO with Turkish support content and hreflang. See SEO for B2B SaaS.

Cities and regions our Turkey SEO covers

Istanbul

Corporate, finance, clinics, e-commerce and logistics. The most competitive Turkish SERPs in every niche; district SEO (Kadıköy, Şişli, Beşiktaş, Ataşehir) plus international versions for foreign buyers.

Antalya

Tourism, real estate and medical tourism with a large Russian-speaking resident community. Here the international versions carry most of the enquiries.

Alanya

Property sales to CIS and European buyers, rentals, relocation services. Search demand is mostly in Russian and English rather than Turkish.

Ankara

Government, defence suppliers, universities, B2B services. Turkish-first SEO with a formal register; international content for tender and partner audiences.

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Izmir

Export manufacturing, the Aegean tourism belt (Çeşme, Alaçatı), agriculture. Mixed local and international demand with strong seasonal patterns.

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Bursa and Denizli

Textile and automotive supply chains. B2B catalogue SEO for buyers in the EU, the Gulf and the CIS.

Bodrum and Fethiye

Premium tourism, yachting, second homes. Long-tail queries with high booking value and short seasons.

Cappadocia and Trabzon

Destination tourism with Gulf and CIS visitors. Multilingual tour SEO, hotel schema, Google Business Profile for small operators.

How a Turkey SEO programme runs

1. SEO audit and market map (weeks 1–3)

Technical crawl of the site, Search Console data for every version, Turkish keyword research with clustering by real SERPs, competitor benchmark for your niche in Istanbul or on the coast. You get a written document with priorities: what to fix now and what can wait.

2. Foundation (first eight weeks)

Fix what blocks growth: indexation, duplicates, performance, hreflang between tr, en and ru, schema markup, Google Business Profile. Content that already ranks is corrected first, because that is where the fastest SEO movement is.

3. Content for three audiences (from week 6)

Service and city content written by native Turkish editors, international versions for foreign buyers, Russian versions for the CIS audience. Each gets its own research, not a translation. Two to five new documents every four weeks depending on the plan.

4. Authority (from week 10)

Directory listings, editorial mentions in Turkish and international media, partner links, reviews. Every link is shown to you before it goes live. No private networks, no link packages.

5. Measurement and iteration (every four weeks)

A written SEO report in numbers you can verify in your own Search Console and GA4: impressions, clicks, enquiries by market and city. If a cluster is not moving after a quarter, we say so and change the SEO strategy rather than ask for more time.

Questions we get about SEO in Turkey

How much does SEO cost in Turkey?

Local Turkish SEO companies quote anywhere from a few hundred to several thousand euro a month, often in lira with a yearly contract. Our SEO programmes start at €1,900 for one market and one city, and at €3,900 for a multilingual site. A single clinic or hotel usually fits our small-business SEO plans, which are cheaper. A one-off SEO audit costs a fixed price and is credited against the first invoice.

Do we need Turkish content, or is English enough?

If your customers are in Turkey, you need Turkish: Google.com.tr ranks Turkish content for Turkish queries, and international competitors with English-only sites simply do not appear. If your customers are abroad (property buyers, medical tourists, importers), the international and Russian versions carry most of the demand and the Turkish version is secondary. Most of our Turkish SEO clients end up with all three.

How long until we see SEO results?

Content that already ranks moves within the first four to eight weeks after fixes. New content in a non-competitive niche starts bringing traffic in the third or fourth month. Competitive Istanbul niches such as dental tourism or real estate need six to nine months of consistent SEO work. We report every four weeks, so you are never guessing.

Which search engines matter in Turkey?

Google, with more than ninety percent of the market. Yandex has a small share, mostly among Russian speakers, and Bing is marginal. We build for Google and add Yandex Webmaster for the Russian section where it is worth the ten minutes.

SEO agency or an in-house SEO specialist?

An in-house SEO specialist in Istanbul is a good fit when you have one market and enough content work to fill a week. For three markets, technical SEO, link building and reporting, an SEO agency is cheaper than the three or four specialists that scope actually needs. Many clients keep an in-house marketing person and use our SEO team as the engine behind them.

Can you handle Google Business Profile for a clinic or hotel in Istanbul?

Yes. Profile set-up or clean-up in Turkish and English, categories, services, photos, posts, review responses and the listings that support map-pack ranking. For clinics and hotels the map results often bring more enquiries than the organic list.

Do you work with Russian-speaking businesses in Turkey?

Yes, and it is a large part of what our SEO agency does. Relocation consultants, real estate agents, clinics, schools and restaurants in Antalya, Alanya and Istanbul that serve the Russian-speaking community. We write in Russian natively, and we add Turkish and international versions with proper hreflang.

Do you guarantee first-page rankings?

No, and we would be careful with any SEO company that does. We guarantee measured findings, a written plan, SEO reporting you can verify in your own Search Console, and honest feedback if a cluster is not moving.

How do we pay and communicate?

Invoice in euro or US dollars by PayPal or bank transfer. Everything runs in writing by email and WhatsApp with answers within a working day. We are based in Tbilisi, an hour ahead of Istanbul.