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Logo Design Services for B2B and SaaS Brands
Logo Design from Global One Digital is professional brand identity work for B2B SaaS, services and ecommerce brands that need real differentiation, not a free logo maker template. We deliver custom logos created from scratch — multiple unique designs, full colour systems, business card and stationery templates, and high-resolution files ready to download for any use across your marketing.
What our Logo Design engagement includes
Standard scope: discovery brief covering your audience, competitors and brand personality; multiple initial concepts created from scratch (typically three to five distinct directions); refinement rounds based on your feedback; final logo with full colour palette, typography pairing, business card design, basic letterhead. Final designs delivered as vector files (SVG, AI, PDF) plus high-resolution PNG and JPG. Print-ready, web-ready, social-media-ready instantly.
Why custom logo design over free logo makers
Free logo makers like Adobe Express and Canva let you create something quickly, but the same templates are used by thousands of other businesses. For brands that want to stand out and signal quality to customers, that is a problem. Custom logos created by professional designers give you visual ownership — a mark no other company has, designed specifically around your audience and positioning. Worth investing in if your brand is part of how you compete.
Who this is designed for
Founders of new B2B SaaS or service companies who know first impressions matter. Established businesses rebranding after expansion or pivot. Ecommerce brands competing on premium positioning where logo quality directly affects perceived value. Companies whose current logo was created on Fiverr or in PowerPoint and now feels embarrassing. Any business where the audience knows the difference between professional and amateur work.
Our design process
Week one: discovery brief, audience research, competitor visual audit, mood board direction. Week two: initial concepts created — typically three to five distinct directions, each with rationale explaining colors, typography choice and reasoning. Week three: refinement of chosen direction, business card design, basic stationery templates. Week four: final delivery with all source files, usage guidelines and variations for different contexts. The whole process is collaborative — your input shapes each stage.
Three tiers, transparent ranges
- Strategy doc + content calendar
- Up to 4 deliverables per month
- Monthly reporting
- Email/Slack support
- Everything in Starter
- Up to 12 deliverables per month
- Multi-channel coordination
- Performance attribution
- Bi-weekly strategy calls
- Everything in Growth
- Dedicated marketing lead
- Strategy + execution across all channels
- Direct CRM integration
- Weekly strategy calls
What you get with Global One Digital
Who our marketing services are for
How marketing engagements work
Frequently asked questions
Strategy doc + ongoing execution across selected channels (content, social, email, automation). Most clients start with one channel and expand once results land.
Both. Senior copywriters in-house for B2B and SaaS topics. For technical content we coordinate with subject-matter experts. For specialised niches we hire vetted freelancers.
Yes. HubSpot, Customer.io, ActiveCampaign, Mailchimp, Marketo, Klaviyo, Notion, ClickUp — we integrate into whatever stack you already use.
Discovery to first deliverable: 2-3 weeks. We need to learn your business, ICP and brand voice before producing anything.
That works. We build review cycles into the workflow. Larger teams typically have one approver who handles 80% of decisions to keep velocity reasonable.