When feature development is the right move
Feature development beats redesign when your current site works for the bulk of users but lacks specific functionality. Common scenarios: adding a customer portal to a marketing site, integrating CRM forms with proper attribution, building a knowledge base or documentation hub, adding e-commerce functionality to a content site, building custom calculators or interactive tools, adding multi-language support, or shipping any feature that needs to live inside your existing user experience rather than as a separate application.