What is included in our content engagements
Standard scope covers content strategy and topical cluster mapping, editorial calendar with prioritisation against business goals, brief writing for each piece (target audience, search intent, key arguments, internal links), longform article production by senior writers and subject-matter editors, accompanying assets (infographics, comparison tables, executive summaries) where they help, and distribution and analysis after publication. We also handle SEO optimisation throughout — keyword targeting, on-page structure, internal linking, schema where applicable.