Google Ads

Google Ads Management Services That Generate Pipeline

B2B and SaaS Google Ads management: search, display, shopping, YouTube | We build campaigns aimed at qualified leads, not just clicks | Transparent reporting and conversion tracking from day one

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4.2x

Average ROAS

38%

Lower CPA vs. industry

200+

Active campaigns

14 days

To first results

Google Ads Management Services That Generate Pipeline, Not Just Clicks

Google Ads Management Services from Global One Digital are designed for B2B and SaaS marketing teams that want every advertising dollar to be attributable to pipeline. We run search, display, shopping and YouTube campaigns for businesses across the USA, EU and CIS, focusing on qualified leads and customers rather than vanity metrics. Most clients we work with spend between five thousand and fifty thousand dollars per month on Google ads on top of our management fee.

Where our focus shifts away from generic agencies

Most agencies optimise toward clicks because clicks are easy to report. We optimise toward customers because customers are what actually drive your business. Every account we manage starts with proper conversion tracking — Google Analytics 4 events, Google Tag Manager, server-side tracking where iOS and Safari restrictions matter, plus CRM integration so closed-won deals attribute back to the originating campaign. Without this foundation no amount of bid management actually moves your business.

What is included in a typical engagement

Standard scope covers account audit or fresh account setup, keyword research and grouping by intent, campaign architecture across search and display, bid management and budget allocation, ad copy testing with version control, landing page recommendations to lift conversion rates, weekly optimisation against your conversion goals, monthly reporting with clear next-action items, and quarterly strategy reviews. For accounts running shopping or YouTube we coordinate with your creative team to keep messaging consistent across channels.

Honest expectations about timelines

The first thirty to forty-five days are setup plus initial optimisation — we need data to start moving budget toward what works. Months two and three are when we have enough conversion volume to optimise meaningfully against business outcomes. Month four onwards we scale what works and aggressively kill what does not. Anyone promising results in week one is selling you the campaign they would have run anyway.

Reporting your board will actually open

Custom Looker Studio dashboards by campaign, channel and geography. Monthly review meeting with marketing leadership. Annual strategy planning included. Reports show pipeline contribution and revenue attribution, not just impressions and click-through rates that look impressive but mean nothing without context.

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Three tiers, transparent ranges

from 1,200

month

Account setup or audit
Up to 3 active campaigns
Bid management
Monthly reporting
Conversion tracking setup

Get started

from 3,000

month

Everything in Starter
Up to 8 active campaigns
Search + display + shopping
Landing page recommendations
A/B testing of creatives + copy
Bi-weekly strategy calls

Get started

from 8,000

month

Everything in Growth
Cross-platform (Google + Meta + LinkedIn)
Dedicated PPC lead
Custom dashboards in Looker
Server-side tracking implementation
Weekly strategy calls

Get started

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What you get with Global One Digital

Senior engineers and specialists

No juniors learning on your project. Every engagement is led by people who have shipped 30+ similar projects.

Transparent process and reporting

Weekly updates, monthly reviews, clear scope. You always know what is being done and why.

B2B and SaaS focus

We work with growing businesses — not enterprise bureaucracy, not consumer apps. Our process fits your scale.

USA, EU and CIS markets

Time zones overlap with US East and Central Europe. We deliver in English and Russian.

Modern stack, no legacy traps

React, Next.js, Laravel, Node, Python and modern WordPress. No vendor lock-in, no proprietary framework dead-ends.

Long-term partnership, not project flings

Most clients work with us for 2+ years. We document everything, hand off cleanly and stay reachable for what comes next.

Who our paid ads management is for

B2B and SaaS marketing teams

Ecommerce operators

Lead-gen service businesses

Companies with a tracking gap

How we run paid ads

Discovery call

Audit and proposal

Build / implementation

Launch and handover

Ongoing optimization

Frequently asked questions

What ad budgets do you work with?

Minimum effective ad spend is around $3,000/month — below that, optimisation has too little signal. Most clients spend $5-50K/month on ads in addition to our management fee.

Search vs display vs shopping vs video — which should we run?

Depends on your stage and offer. New brands need search for intent capture and display/video for awareness. Mature brands lean on shopping (ecommerce) or video (consumer). Discovery call narrows it down.

Do you handle creative production?

Yes for ad copy and basic image variations. For premium video creative we partner with specialised agencies. We coordinate the work either way.

How is your fee structured?

Flat monthly retainer based on scope and number of campaigns — not a percentage of ad spend. This aligns our incentives: we make money when YOU make money, not when you spend more.

What happens after the first month?

First 30-45 days are setup + initial optimisation. Months 2-3 we have enough data to optimise toward conversions. Month 4 onwards we scale what works and kill what does not.

Do you provide reporting we can show our board?

Yes. Custom Looker Studio dashboards by campaign, channel, geography. Monthly review meeting. Annual strategy planning included.

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